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Since opening in 2014, Ponce City Market has become Atlanta's favorite live/work/play destination. 

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Starting in 2016, Ponce City Market contracted me to craft copy for their Instagram posts.

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The language had to be original, fun, & aligned with the brand's voice. 

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I partnered with my friends at Campfire Social. They took the lead on photography & film while I focused on captions. 

(Here are some of my favorite posts we created, mocked up in fun frames because everything looks better framed. 😂)

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My goal was to bring a lot of variety to the feed—emojis, puns, historical references, rhymes, decorative type, pop culture, and more.

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After about 18 months of working with the Ponce City Market marketing team + Campfire, PCM's Instagram following had grown from 67,000 to 125,000 (+86% 📈).