featured client label-pcm.png
 

Since opening in 2014, Ponce City Market has become Atlanta's favorite live/work/play destination. 

PCM aerial pic.jpg
 
 
 
 
 

THE ASSIGNMENT

Starting in 2016, Ponce City Market contracted me to craft copy for their Instagram posts.

photo panel-2.jpg
 
 
 
 
 
 

The language had to be original, fun, & aligned with the brand's voice. 

pcm header.jpg

 

 
 
 
 
 
 
 

I partnered with my friends at Campfire Social. They took the lead on photography & film while I focused on captions. 

(Here are some of my favorite posts we created, mocked up in fun frames because everything looks better framed. 😂)

white wall.jpg
frame - 1.png
frame 3.png
frame 2.png
frame - 4.png

My goal was to bring a lot of variety to the feed—emojis, puns, historical references, rhymes, decorative type, pop culture, and more.

white wall.jpg
frame 5.png
frame 6.png
frame 7.png
frame 8.png

After about 18 months of working with the Ponce City Market marketing team + Campfire, PCM's Instagram following had grown from 67,000 to 125,000 (+86% 📈). 

Cart (0)