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A nationwide fundraising company wanted to create a school holiday market that...

1. Offered higher quality gifts.

2. Shifted the focus from getting to giving.

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They needed a visual system more refined than traditional "Christmas Shop" brands. 

(Which, in my opinion, are often quite garish.) 

So we drew inspiration from a classic European Christmas market.

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And I designed a brandmark reminiscent of a vintage alpine sign.

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The tagline highlights the brand's powerfully differentiating generosity component.

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And a cool alpine color palette + a custom signature snowflake pattern round out the visual system.

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